When it comes to hickeys, people are more often trying to cover them up rather than show them off – but at New York Fashion Week, one designer was keen to have ‘love bites’ front and center.
Mexico City-native Victor Barragán sent his diverse cast of models down the runway at Spring Studios brandishing their hickeys with pride.
The strategically-placed faux purple-hued bruises arranged across models’ necks and chests – and in one case, on a bikini line – by makeup artist Marcelo Gutierrez fit in with the overarching hedonistic club kid vibe of the collection.
Trending: Hickeys found their way onto the runway at New York Fashion Week thanks to emerging designer Victor Barragán
Club kids: Those who walked in the show were also given smudged eye makeup to create a bleary eyed party girl affect
Strategic: The hickeys, dotted on shoulders, necks and chests, were the work of downtown makeup guru Marcelo Gutierrez
Marcelo, the go-to makeup artist for New York’s crop of emerging downtown designers, took to Instagram to share a close-up of the purple mark.
‘I want to see you all with hickeys…[let’s] make it a trend,’ he said.
Expert: Marcelo Gutierrez, pictured, is the makeup artist responsible for the edgy look
Marcelo told DailyMail.com that he used a bruise palette by industry favorite Kryolan and SFX sponges in order to create the realistic effect, which even showed broken blood vessels.
The marks were dotted across male and female model’s bodies as they stormed the runway in boxy-shouldered jackets and laser-cut tanks; sometimes carrying two handbags instead of one.
The unusual physical accessory was also shown in conjunction with padded bustiers, artfully ripped T-shirts, low-slung denim jeans and roomy butter-soft leather pants.
One model even flaunted two provocative blink-and-you’ll-miss-them hickeys right at her bikini line as she showcased a cut-out zebra print swimsuit.
Risque! One model showed off hickeys at her bikini line as she walked in a cut-out swimsuit
Backstage beauty: A model, right, flaunts her artificial hickey backstage at Barragán
Purple: In an New York Fashion Week first, makeup artist Marcelo Gutierrez created the love bites using sponges and a bruise palette and placed them strategically on the models
Casting: The Barragán show brought together an inclusive and diverse cast in terms of age, body size and ethnicity
To fit the underground party scene theme, models were purposefully given bleary eyes with smudged makeup in a bid to achieve that ‘just emerged from the club at 5AM’ effect.
Love bites: A male model was seen showcasing his new faux hickeys alongside chest and neck tattoos
Hair was also left artfully undone to further add to the idea of ‘indulgence and pleasure’.
For his casting, Victor works with the Mexico City-based agency Guerxs, in order to include a model troupe that is diverse in terms of age, race, sexual orientation and body shape.
He also sourced people to walk in his show during an open casting call recently held in New York.
New York Fashion Week certainly brings its fair share of beauty trends, but the designer’s decision to showcase artfully applied hickeys is definitely a first.
Last September during Milan Fashion Week, models Kendall Jenner and Anwar Hadid both stepped out sporting respective hickeys – sending the rumor mill into overdrive as they were reportedly dating at the time.
However, the high profile models seemed to quickly have their marks of passion touched up and hidden for subsequent catwalk appearances.
As the beauty industry continues to obsess over Euphoria’s ‘teen’ stars and their distinctive Gen Z-era makeup looks, are hickeys about to become as normalized as neon and glitter eye shadow?