The 23-year-old model shared a video that showed her demonstrating how she washes her face on Wednesday, June 12. In the clip, she is seen massaging a dollop of facial cleanser into her skin, before rinsing it off with water.
Since the clip was shared, fans of the reality TV star have criticized her for a number of reasons, including leaving the tap on and wasting water while washing her face.
Backlash: Kendall Jenner has faced backlash on Twitter after sharing a video that showed her cleansing her skin on Wednesday, June 12
Criticism: In the clip Kendall, who is an ambassador for Proactiv MD skincare products, is seen placing a dollop of a cleanser from the brand on her hand before turning on the tap in her sink
Step-by-step! Kendall, 23, then massages the product between her hands before placing it on her face and rubbing it around her skin for a few short seconds
The clip showed Kendall using what appears to be Proactiv’s deep cleansing face wash, which retails in a three-piece set with a moisturizer and acne-fighting gel.
To begin, she turned on the tap and squeezed a dollop of the product onto her hands before she rubbed her hands together and placed it on her face.
Yikes! The model has faced backlash after sharing the video, as dozens of her followers have criticized her for wasting water by leaving the tap running for the video
Kendall then massaged the product onto her skin for a few seconds while looking in the mirror.
After a few moments, she splashed water from the tap onto her skin, and rinsed the product off her face.
She captioned the video: ‘My daily face washing routine never gets old…@proactiv #proactiv_ambassador.’
And since the video was uploaded on Wednesday afternoon, fans have been quick to point out a few problems they see with her routine.
Several have criticized Kendall for leaving the water running while she washed her face, with one Twitter user saying: ‘It gives me so much anxiety when she didn’t turn the water off.’
One user said: ‘I’d feel so guilty if I left the water running for that long,’ while another simply instructed her to ‘turn off the water!’
Criticism over Kendall’s unnecessary waste of water comes just one day after the star’s older sister Kourtney, 40, launched a reusable water bottle.
Awkward: Several have also questioned Kendall on why she isn’t using her sister Kylie’s products, after the 21-year-old recently launched a skincare like – Kylie Skin
Harsh: Similarly, fans have criticized her for washing her face so quickly, with many saying her cleansing hasn’t effectively cleaned her skin
Critics: Many of the reality TV star’s Twitter followers commented on the video, which has garnered almost 200 comments since it was shared on Wednesday afternoon
The eldest sibling of the Kardashian-Jenner clan took to Instagram on Tuesday to promote the product, sharing a stunning image that showed her lying in a pool while wearing a bright blue ensemble.
The bottle is part of a collaboration between her lifestyle site Poosh and S’well, a brand that specializes in reusable water bottles.
Contrast: Criticism over Kendall’s unnecessary waste of water comes just one day after the star’s older sister Kourtney, 40, launched a reusable water bottle
Speaking out about the launch, she explained that she is making an effort to eliminate plastic water bottles in her home.
She said she is making the change so that she can ensure her children are able to enjoy the world’s natural beauty for years to come.
Meanwhile, others noted that Kendall wasn’t using her sister Kylie’s skincare products, Kylie Skin, which launched last month.
‘When even Kylie’s own family won’t use her skincare range,’ one user said. Another added: ‘Proactiv is better than Kylie skin?’
Another said: ‘She not using Kylie skin cuz she knows she will break out lol.’
Several others criticized the amount of time she spent washing her face, with many stating that she cleansed her skin too quickly.
One user said: ‘It was really that fast… she not letting the product soak in her skin. It’s not really helping her if her does that fast.’
Another added: ‘Who washes their face that quick tho? What’s it cleaning?’
Criticism: Last month Kylie, 21, was slammed by social media users after sharing a clip that showed her her ‘morning and night’ routine using a face wash from her skincare line, Kylie Skin
Kendall isn’t the only one of the Kardashian-Jenner clan to be criticized after sharing a snippet of her skincare routine.
Last month Kylie, 21, launched her own skincare line, Kylie Skin, which boasts a number of skincare products including a cleanser, moisturizer and eye cream.
In order to show off the products and demonstrate her ‘morning and night’ routine, she shared a short clip on Instagram and Twitter that showed her using the line’s $24 foaming face wash.
In the clip, Kylie held the bottle up to the camera before pumping some of the foaming face wash onto her hand.
She then rubbed it all over the center of her face, ignoring the sides of her face.
She left the cleanser on for less than 10 seconds before haphazardly washing it off with two splashes of water.
She then dried her face with a white towel, which ended up covered in leftover foundation.
Social media users quickly slammed Kylie for her face-washing technique and pointed out that she did such a poor job that her washcloth was covered with makeup.