Single women who are fed up with swiping endlessly on dating apps are now paying matchmaking experts to pose as them in a bid to find potential dates.
Holly Bartter, the founder of Matchsmith, charges clients up to $1,500 a month to take over their accounts, flirt with matches and set up dates on their behalf.
Speaking to Body&Soul, the Australian businesswoman launched the niche service after she saw an opening in the market for matching clients who are ‘almost exclusively looking for a long-term partner’.
Holly Bartter (pictured), the founder of Matchsmith, charges clients up to $1,500 a month to take over their accounts, flirt with matches and set up dates on their behalf
What does Matchsmith do?
LEVEL ONE: Profile Polish – $79
This level allows Matchsmith to review two of your favourite dating apps, curate your photos and redesign you bio for maximum impact.
LEVEL TWO: Matches & More – $190
This includes what is offered in the Profile Polish as well as look at how you approach the app, and recommended tips and conversation starters for five matches.
LEVEL THREE: Monthly Membership – $1,500
This includes everything offered in options one and two, as well as the service taking over your favourite app. This option also adds additional personal phone and messaging support for before and after dates.
‘I developed my service to build out their profiles, so I could manage their apps on their behalf and keep them updated on how matches were progressing,’ she said.
The matchmaking brand offers three levels of service.
Level one ‘Profile Polish’, which is $79, includes tweaking your dating profile bio that ‘really captures who you are and what you’re looking for’ and redesigning your photograph selection.
For $190, level two ‘Matches & More’ includes rewriting your bio, analysing your current matching approach, recommend conversation starters and helpful hints for your current and potential matches for up to five individuals who have caught your eye.
For an all access membership for $1,500 per month, singles are offered everything in levels one and two, with additional personal phone and messaging support pre and post date.
Ms Bartter said her job involves creating new profiles for singles, responding to messages and keeping her clients with updated with information.
‘This averages around eight to ten hours of work,’ she said.
‘This will often be across multiple profiles. I like to make sure I don’t miss anyone.’
One of her clients revealed she turned to the service after struggling to find potential dates via the dating apps.
Single women who are fed up with swiping endlessly on dating apps are now paying matchmaking experts to pose as them in a bid to find potential dates
Earlier this year, Ms Bartter revealed on Sunrise her clients are 60 to 70 per cent female and most are corporate workers between the ages of 29 and 52.
Ms Bartter said flirting online can come with a lot of baggage.
‘I think having someone else do it for you [means] you can go into a date really confident knowing they are interested in meeting you,’ she said.
She said she wouldn’t spend more than a week talking to one potential suitor so that she doesn’t get into topics that are too deep.
‘They know I am keeping it light and friendly to gauge whether this is the right person and then we’ll go from there,’ she said.
While she doesn’t have any ‘classic pick-up lines’, she does recommend making a comment about photographs such as asking where it was taken.